FROM A FAMILY WORKSHOP
TO A LUXURY BRAND

The interface and identity need to modernize without removing the signals that established customers already trust. Leather Kloset’s core audience includes buyers aged 55 and older who associate premium leather and fur with durability, status, and traditional craftsmanship. The company also wanted to appeal to customers in their twenties and thirties who respond more strongly to fashion-led imagery, distinctive branding, mobile shopping, and contemporary digital experiences.

We combined a classic typographic foundation with emerald green, editorial compositions, modern spacing, responsive layouts, and stronger lifestyle photography. At the UX level, we kept navigation, product filters, size selection, product information, and checkout actions clear and predictable. Decorative elements never competed with essential shopping information.

This balance allowed the brand to become more contemporary while remaining understandable and credible to customers who prefer familiar, straightforward eCommerce experiences.

A premium outerwear store needs more than attractive campaign images. Customers must be able to compare materials, styles, colors, sizes, prices, availability, and customization options without searching through inconsistent product descriptions.

For Leather Kloset, the eCommerce experience included structured categories, catalog filtering, search, sorting, wishlists, customer accounts, discounts, cart and checkout functionality, reviews, related-product recommendations, size selection, shipping information, exchange policies, and direct access to custom-order support. Product pages were designed to communicate both the visual appeal and practical details of each garment.

The website also separates discovery content from transactional content. Editorial banners, collections, and brand storytelling build interest, while product grids, filters, pricing, color swatches, and calls to action support purchasing decisions. This structure is particularly valuable for brands selling high-priced garments that require more consideration than standard fashion purchases.

Product discovery should reflect the way customers actually shop. For Leather Kloset, customers may begin with a garment type, material, gender category, size, color, price range, or availability status. The catalog therefore supports multiple entry points instead of forcing every visitor through the same path.

We designed filters for product type, material, size, color, price, and stock availability, along with clear applied-filter states and result counts. Categories such as leather jackets, fur jackets, denim, shearling, and cashmere remain visible, while promotional and editorial content is integrated into the catalog without disrupting browsing.

The interface was also designed with Leather Kloset’s older audience in mind. Controls are clearly labeled, selections remain visible, and users can understand how many products match their criteria. On mobile, the same functionality is reorganized for a smaller screen rather than reduced to a simplified catalog with fewer options.

Yes, provided the original images contain enough usable product detail. Leather Kloset had strong products but inconsistent photography that reduced the perceived value of the garments. We created a photography direction that defined backgrounds, framing, model presentation, product isolation, texture visibility, and the balance between catalog and lifestyle imagery.

AI-assisted tools were used to expand selected assets with new backgrounds, isolated product views, and alternative compositions. The purpose was to create a consistent visual system around the existing catalog, not to generate unrealistic products or alter important garment details.

For premium fashion brands, AI-assisted image production needs clear art direction and quality control. Materials, silhouettes, closures, colors, and proportions must remain accurate. Used carefully, this approach can reduce the amount of new photography required while improving consistency across product pages, collection banners, campaigns, and social media content.

The Leather Kloset project took 3 months. During that period, we developed the positioning, visual direction, logo system, brand colors, packaging concepts, photography guidelines, website structure, user flows, responsive UX/UI design, and Shopify Plus storefront.

A similar timeline depends on the size and condition of the product catalog, the number of templates required, the availability of product information, the quality of existing photography, the complexity of filtering and customization, and the speed of stakeholder approvals. A company with hundreds of poorly structured products will require more preparation than a brand with a clean catalog and approved content.

Running branding and website work as one coordinated process can reduce inconsistencies and repeated revisions. The identity establishes the visual and strategic rules, while the eCommerce design applies them directly to customer journeys and conversion points.