A digital presence as refined as the product
Unitrade crafts premium bottles and packaging for global fragrance and beauty brands, all from Dubai. Their old site fell short — generic, lacking the character and quality that define their products. We built a new digital experience where every animation, transition, and detail reflects what Unitrade stands for: flawless quality, brought to life online.
Client
Services we provide
Headquarters
Dubai, UAE
Industry
Manufacturing, Beauty & Fragrance Packaging
Website
Timelines
3 months
A PRODUCT THAT DESERVES MORE THAN A TEMPLATE
ART DIRECTION AS A SEPARATE ASPECT OF THE WORK
The project began with research, gathering references, and defining the visual direction — not just “making it look nice” but finding the language through which a brand of this caliber should speak to its audience. Content work ran in parallel with the design: the client organized a separate product photo shoot, and we helped define its direction and atmosphere. This is crucial — on a website where most of the impression is formed through visuals of the products themselves, the quality of the photos matters just as much as the quality of the interface. Mood boards, wireframes, and the site structure all emerged from a single concept rather than being assembled separately.
Design credit goes to art director Irina Gritsay and designer Daryna Bendas. We brought their vision to life in WordPress, carrying the visual direction through the product imagery, custom animations, and mobile experience.
ANIMATION AS THE BRAND’S LANGUAGE
AN EXPERIENCE THAT BEGINS FROM THE VERY FIRST FRAME
WHAT THE CLIENT RECEIVED
Frequently Asked Questions
What should a manufacturing website include to attract international B2B buyers?
A manufacturing website should make it clear what the company produces, which industries it serves, and how buyers can discuss a project. Useful content includes product categories, materials and finishes, customization options, quality information, product photography, and a clear inquiry path.
How can a manufacturer show product quality online?
Pair strong product photography with specific information about materials, finishes, dimensions, and available options. Images help buyers assess appearance and detail; clear product information helps them understand what the manufacturer can supply. For Unitrade’s website, the product photoshoot was organized by the client, while VALMAX helped define its visual direction.
When should a manufacturer replace a template website with a custom design?
A custom website may be a better fit when a template can’t present the company’s products, brand, or buyer journey clearly. It can also help when the business enters new markets or its current website no longer reflects the quality and scale of its work.
How can animation improve a product website without slowing it down?
Animation works best when it helps visitors understand a product, follow a page, or notice an important detail. Keep effects purposeful, optimize the media, and check how the site performs on mobile. On Unitrade’s website, custom animations support the product presentation and were optimized for mobile performance.
What should a manufacturer prepare before redesigning its website?
Start with the goals for the new site, the audiences and markets it needs to reach, and the actions visitors should take. Gather product information, photography, brand materials, and existing website analytics. This gives the design team a clearer basis for planning the content, structure, and inquiry flow.
