They’re Changing DNA — We’re Changing Their Website
Haelixa is revolutionizing material traceability with DNA technology. Explore how we transformed their digital presence, using modern web design and AI-driven graphics to visually demonstrate their technology in action.
Client
Service we provide
Headquarters
Zurich, Switzerland
Industry
Bioengineering
Website
Timelines
3 months
About the Startup
DNA technology to track raw materials from their source to the finished product
Haelixa is a Swiss bioengineering startup revolutionizing how we trace materials. Their unique DNA technology allows every piece of silk or gold to tell its story, from its source to the final product. This innovation gives consumers confidence in what they buy, and helps manufacturers verify the authenticity of the materials they use.
The Challenge
Haelixa came to us with a challenge: redesign their website to clearly showcase their innovative DNA technology, which their previous site failed to do. Our task was to simplify complex ideas through a clean, minimalist design, all while staying true to the Swiss style and within a tight budget. But at VALMAX, we have extensive experience working with startups, understanding their challenges and delivering results even within limited budgets.
Solution
Transforming Haelixa: Before & After
We completely redesigned the website, giving it a modern look while staying true to Swiss minimalism. Working closely with the marketing team, we expanded the structure to over 20 essential pages — showcasing everything from the company’s story to their technology and case studies. We created a clear and engaging experience that helps users navigate through all the important aspects of the brand.
Before
After
Drag
AI-Generated Graphics
Before AI-generated art became mainstream, we were already using it to bring Haelixa’s vision to life. The client wanted their benefits visually represented in a style that reflected bioengineering.
Full Control
We used WordPress, enhanced with ACF Pro and Gutenberg Blocks, to give Haelixa full control over their website. With this setup, they can easily manage content, restructure pages, and create new ones using pre-built sections — offering them maximum flexibility and control.
How We Earned New Clients
The success of our work with Haelixa didn’t stop at a redesigned website. Impressed by the results, Haelixa recommended us to other companies and startups in their network. Their satisfaction became our strongest marketing tool, leading to new leads and clients. As Haelixa continues to grow, so does our partnership and the trust they’ve placed in us.
Client’s feedback
Haelixa had an excellent experience with VALMAX. They provided great service, insight, and advice. I would highly recommend them for any web design project.
Holly Berger
Marketing Director at Haelixa
