DIGITAL INFRASTRUCTURE FOR MEDTECH MARKETPLACE
We built a content platform that transforms industry expertise into signups and leads for a UK-based AI startup in B2B medtech.
Client
Services we provide
Headquarters
UK
Industry
MedTech / B2B SaaS
Website
PROJECT SCOPE
The scope grew well beyond a standard website build. Starting from a lean MVP, the team delivered a full content platform across multiple stages: dual user portals for buyers and suppliers, a six-language system, a structured Newsroom with reports, events, webinars, and video, individual pages for each industry report, pricing pages, custom animations and microinteractions throughout, and an ongoing series of unique landing pages shipped every one to two months.
ABOUT THE PRODUCT
Vamstar links hospitals and procurement teams directly with medical equipment suppliers. Their flagship product, Powaris, is an AI-driven platform for B2B price comparison and smarter decision-making.
Launched ahead of the AI curve, Vamstar quickly stood out as a pioneer in a traditionally slow-moving industry. Our challenge: build a digital infrastructure that drives registrations, qualifies leads, and builds a real industry community.
FROM MVP TO FULL-VALUE PLATFORM
We rolled out the project in clear stages. First, we launched a minimal MVP to test positioning fast. Next, we expanded with more sections and richer content. Finally, we built out full-featured buyer and supplier portals, a closed content system, and the Newsroom — a structured hub for reports, events, webinars, and videos.
We added support for six languages, then streamlined the platform: removed supplier accounts, focused on buyers, and centered everything around the Powaris product. Alongside, we built custom landing pages for each marketing goal — no templates, just tailor-made solutions.
DESIGN AND MOTION
The visual system was built under the Vamstar identity: modern, technically convincing, structured. Each custom element — from microinteractions to scroll-triggered animations — was developed in-house.
The Newsroom needed its own content architecture: individual pages for each report, tailored access for different content types, and subscription forms built into each piece. This structure sustains the site organized and visually strong, even as content grows.
WHAT THE CLIENT GOT
The result: a solid content platform that drives registrations, segments the audience, and scales easily to new markets. Over two years, we built a closed content system focused on buyers, a Newsroom with multiple publication types, six language versions, and custom animations throughout. We also delivered a series of unique marketing landing pages, each created for a specific goal. The platform now generates steady organic visibility, including in AI search, and is known as a go-to example for customers seeking a knowledge base, personal accounts, or a flexible content system.
Client’s review
“They’ve been incredible, and the project would have been a lot harder with another agency.”
Timothy Farnham
Director of Marketing
