MODERN FITNESS BRAND, FROM APP TO LIFESTYLE WEAR
Movement doesn’t stop at the gym door: it’s in your pocket, on your playlist, and now in your wardrobe. Young Bodies set out to capture that energy, building a fitness app and apparel brand that feels as natural as the next step.
Client
Services we provide
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Headquarters
USA
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Industry
Wellness
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Timelines
1 month
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TEAM
2 Specialists
FITNESS APP THAT MOVES WITH YOU
A fitness-first brand with two parallel tracks: a mobile app streaming live sessions and on-demand programs, paired with sport apparel and merch. Built for people who want pro-level guidance without the gym commute.
TRAINING IN YOUR PHONE, STYLE IN
YOUR BAG
Young Bodies brings the gym to your phone and style to your everyday. With
a fitness app and an apparel line designed to move, the brand needed an identity that could capture its modern & minimalistic energy in every touchpoint.
A BALANCED ALTERNATIVE
Unlike competitors who lean into loud, aggressive sports aesthetics or luxury-only lifestyle vibes, Young Bodies builds its image around balanced fitness. That positioning shaped every design choice: a nude palette that signals ease, a minimalist structure that reflects discipline, and the YB logo — a geometric symbol of both strength and flexibility.
THE POWER OF Y & B
Unlike competitors who lean into loud, aggressive sports aesthetics or luxury-only lifestyle vibes, Young Bodies builds its image around balanced fitness. That positioning shaped every design choice: a nude palette that signals ease, a minimalist structure that reflects discipline, and the YB logo — a geometric symbol of both strength and flexibility.
THE BRAND TOOLKIT TAKES SHAPE
We translated the client’s vision into a full visual system, turning abstract ideas into brand guidelines, business cards, and core collateral that speak the same design language. To bring the brand’s energy to life, we expanded beyond print and digital basics, adding 3D visuals and merchandising concepts — a toolkit that stays consistent across every touchpoint.
RESULTS
A brand that lives and breathes movement came to life through a logo that flexes from t-shirt to app icon, a palette that makes fitness feel natural, and guidelines that keep everything consistent. The identity works because it meets Young Bodies’ audience where they are — young users seeking guidance without the pressure of the fitness industry — and makes the brand instantly recognizable from app to apparel. For the client, it turned into pure fuel: a brand system that grabs attention, drives conversions, and keeps communication flowing.
