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Next Level Lab | Hero image | Case Study
  • Headquarters

    Voerde, Germany

  • Industry

    AR & VR

  • Team

    6 specialists

  • Timelines

    3 months

The Client

 The virtual reality market is valued at $67.66 billion in 2024 and is expected to grow to $204.35 billion by 2029

Next Level Lab offers tailored software and extended reality solutions, helping businesses digitize and streamline operations worldwide. But let’s be clear — this isn’t about running through virtual mazes and shooting zombies. Their AR & VR solutions are much more practical, offering 3D product visualizations, virtual prototypes, training, and more. Industries like construction, healthcare, real estate, e-commerce, and even the military are using these innovations to reshape how they work.

UI/UX Design for Next Level Lab
  • Website development for the Next Level Lab | Case Studies
  • Design of Next Level Lab

When Unreal is Real

The Challenge

The client came to us with a complex challenge: a full rebrand and a website that aimed to stand out in the competitive German market with a design that screamed innovation. The virtual reality industry demands something extraordinary — users expect stunning visuals, immersive experiences, and mind-blowing technology.

VALMAX had the experience, and our in-house team was ready. The match was perfect!

Before

After

Next Level Lab: Old design of the website
Next Level Lab: New design of the website

Drag

Next-Level Design Solutions

We infused the site with the essence of VR through custom 3D illustrations and motion design, giving it a dynamic and immersive feel. The dark background pulls users into the virtual experience, while vivid colors distinguish the company’s two core areas: blue for software development, green for VR. Every detail — from custom icons to a team photoshoot — was meticulously crafted to not just impress but inform.

  • Design of Mobile version | Next Level Lab
  • Website development for the Next Level Lab

The Foundation: Branding

“The first thing you need is a full rebrand,” that’s what we told the client. Their old logo was outdated and unclear, making it hard to deliver an innovative web design. We created a modern, readable logo featuring the NLL abbreviation, with geometric shapes that tie perfectly to the VR theme.

Branding for Next Level Lab
Visual Identity Service | Next Level Lab

Handcrafted Illustrations

Our graphic designers meticulously crafted over 10 unique illustrations, each tailored to highlight the company’s specific services. This was detailed, hands-on work that brought a personalized touch to every visual. Each illustration was then animated and seamlessly integrated into the website’s design, adding dynamic flair to the user experience.

Explore Graphic Design Service

  • 3D illustrations Next Level Lab
Graphic Images of Next Level Lab
  • Next Level Lab | Graphic Image 1

3D & Motion

To deliver a WOW effect on the homepage, our motion designers crafted a custom 3D visualization based on the brand’s pattern. The animation was developed in a special format and integrated into the site using WebGL technology, adding an impressive, dynamic element to the design.

 

Explore Motion & 3D Design Service

Soon artificial intelligence will integrate with virtual reality. What exciting times we live in! 🤖

  • Website development for the Next Level Lab
  • Adaptive Design | Next Level Lab
Website development | Next Level Lab | Case Studies
  • Adaptive Design | Next Level Lab | Case Studies
  • Website development | Case Studies

Verified Client Review

Thanks to VALMAX’s work, we launched a new corporate branding and website design, marking the project’s success. The team delivered on time and offered quick responses.

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