AN AWARD-WINNING VISUAL TRANSFORMATION — THE CONSULTING EDITION

INDEPENDENT EXPERTS,
ENTERPRISE IMPACT

Monads is a Switzerland-based consulting and systems integration company specializing in SAP services and digital transformation. Their consultants step directly into complex enterprise environments, acting as independent experts who align technology with the business, not the other way around.

OUTGROWING THE OLD SITE

Monads came to us with something familiar to many growing consultancies: their online presence hadn’t kept up with the business they’d become. They needed a visual transformation that would express Monads’ distinct identity alongside with their services — a way to show how they think, how they solve problems, and why clients trust them.

FINDING MONAND’S TRUE VOICE

After mapping the brand’s center of gravity (audience insights, positioning, and deeper research), we all agreed that archetypes should guide how Monads communicates and how the UI is shaped. Together, we landed on a three-archetype mix: Creator and Sage to express expertise and vision, and Rebel to capture their independent, adaptive, boldly nomadic mindset. Seeing those threads side by side, the client could finally point and say, “This is us.”

FOUR DESIGN GOALS

We simplify. We challenge norms. We balance expertise with humanity. We speak clearly.

To strengthen the visual identity, we needed to express what sits at the core of Monads: simplifying complexity and bringing structure where it matters. That’s why the design goals centered on clarity, emotional connection, immediate value, and flexibility — principles that guided every design decision.

BUILD INTENTIONALLY

On the website, every part of the interface responds to one of the goals we’ve set. Sections shift, stack, unfold, and guide the eye — not for show, but to echo how Monads approaches complexity. As you scroll, the logic of the site slowly uncovers the logic of the company: clear reasoning, layered thinking, and a flexible system that adjusts to the client’s needs.

NOT YOUR SIMPLE ‘CONTACT US’ FORM

Instead of a simple ‘Contact us’ button, the site ends with a glowing white circle holding the Monads logo, almost like it’s waiting for you to tap it. The moment you click, the circle opens up into the contact form. Behind it, an animated background keeps the section in motion, making the invitation hard to ignore.

ALIGNING MARKETING & SALES

We brought marketing and sales into the same lane. Presentation templates and commercial proposals were rebuilt to match the new voice and visuals — refreshed layouts, clear value framing, and brand-consistent design so every offer aligns with the new direction.