Branding and Web Design for Software Development Samurais
From a code-inspired identity to a custom WordPress website, we helped Introduct Group bring its engineering expertise into its brand.
Client
Services we provide
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Headquarters
Tallinn, Estonia
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Industry
Software Development
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Website
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Timelines
4 months
About the client
Introduct Group works across technology, investment, education, and digital products. Its software business delivers enterprise solutions and outstaffing services worldwide. What began as a rebranding project grew into a website redesign.
A Website That Fits the Brand
Introduct initially considered a ready-made WordPress theme. We recommended custom design to avoid visual and technical limitations, creating a clean corporate website centered on clarity, minimalism, and technical precision.
Before
After
Drag
First, a New Identity
The original logo felt disconnected from Introduct’s technical expertise, and its visuals lacked consistency. We started with a new logo and brand identity that gave the website its design direction.
Inspired by Code
Coding brackets meet the geometry of the Penrose triangle, creating an illusion of infinity. In the wordmark, a forward slash replaces the initial “I”—a direct reference to programming.
Colors, Type, and Technical Character
Blue tones, gradients, and neon accents introduce a cyberpunk influence. Jura typography complements the direction, bringing the technical character of the logo into the wider identity.
Custom WordPress, Built to Adapt
We developed the responsive website from scratch, without pre-made themes or page builders. Minimal plugins, SEO and page-speed optimization, and straightforward content editing support a platform the Introduct team can manage.
Beyond the Logo
The identity extends into business cards, stationery, and branded graphics. Different formats show how the same visual language works across the company’s materials.
Recognized on Behance
Introduct’s branding project received recognition in Behance’s InDesign category. Explore the full presentation to see the logo, visual identity, and branded materials together.
Client’s feedback
I was impressed by their willingness to push their own vision on customers.
Jevgeni Levin
Senior Partner, Commercial Director
