Inside the TechBehemoths Interview: How We Talk About Our Work at VALMAX

Iryna Shevchenko
Chief Marketing Officer

TechBehemoths recently sat down with Vlad, the CEO of our VALMAX team, and the conversation turned into an unexpectedly clear reflection of how we operate today. Instead of walking through familiar milestones, the interview shows how we think: the reasoning behind our decisions, the structure that guides our projects, and why clarity has become such an essential part of the work we do for B2B and SaaS companies.

What Stands Out and Why It Matters

One idea comes up repeatedly in the conversation: companies often change faster than the way they talk about themselves. Products mature, new features appear, new markets open, yet the messaging stays anchored in an outdated version of the business. We see this constantly in the work we do, and Vlad pointed out how much opportunity gets lost when strong products are wrapped in weak communication.

One line in the conversation captured exactly what we often see in our work:

“If people don’t understand you quickly, they never reach the part you’re proud of.”

This is where most of our work begins. We help companies rebuild their message, understand the context of their product, and shape digital experiences that guide users rather than confuse them.

The Shift Happening in B2B

The interview also touches on something we notice every day: audiences have become far more perceptive. People move through interfaces with an instinct for structure. They immediately sense whether a company has a coherent story or if the visuals are trying to compensate for gaps. This creates a new kind of competition. Businesses are now judged by how quickly their message makes sense. That shift influences how companies approach their brand, UX, and communication. And it’s a shift that fits naturally with how we have always worked, because structure and meaning have been central to our process long before the market labeled them essential.

The Role AI Plays in What Clients Bring to the Table

AI appears in the interview as well, but in a very grounded way. We experience it exactly the same inside the team: it speeds up preparation, helps gather information faster, and frees time for the parts of the work that require attention and judgment. Many clients now come to us more prepared, sometimes with AI-assisted drafts of their initial ideas. These discussions often move straight toward the substance of the product: what it actually does, which problem it solves, and how to communicate that value clearly. AI can shorten the early steps, but the direction and intent still come from people.

A Snapshot of Where We Are Now

The interview appeared at a time when we are working closely with industries that expect precision: industrial tech, SaaS, AI platforms, and global manufacturing. Projects have become more complex, and clients want more than polished screens; they expect the ability to make sense of layered concepts and translate that into experiences users can navigate easily. Vlad’s answers reflect this moment very clearly. He speaks with calm confidence in our approach, attention to detail, and a clear belief that thoughtful structure often matters more than expressive visuals.

For clients familiar with our work, the interview reads almost like a behind-the-scenes note: the same measured pace, the same attention to structure and the same habit of turning complexity into something workable.

We’re glad to see our team invited to conversations like this. It’s a chance to speak openly about the work we do and to share the experience we’ve gathered across different industries and products. And we’re always open to more discussions that help move the digital field forward.

You can read the full interview here:

Techbehemoths Conversation With Vlad Bahatskyi Founder & Chief Executive Officer at VALMAX