Avision Doubles Up: How a Minimalist Idea Turned Into a Design Win

Iryna Shevchenko
Chief Marketing Officer

Some projects quietly do their job. Others make a little more noise. And then there’s Avision — a platform we built for creatives like photographers and videographers that just picked up two “Site of the Day” awards: one from CSS Winner and another from CSS Design Awards.

For us at VALMAX, this recognition it’s a sign that our approach to design resonates with professionals who appreciate usability, clarity, and purpose. Seeing Avision acknowledged on both platforms feels rewarding and reinforces the value of thoughtful simplicity.

From MVP to Creative Playground

Avision started with a simple mission: to create a digital space where creative professionals can showcase their work, connect with clients, and grow their community without the noise, pressure, or endless scrolling we’re all too familiar with. Think less “social media chaos,” more “intuitive, focused ecosystem.”

The challenge? Make it feel effortless. As an MVP platform, Avision had to deliver a seamless user experience while keeping a clear and consistent visual identity. That meant every detail mattered — from typography and spacing to transitions and microinteractions. We wanted the design to stay in the background and let the creative work shine, like a well-lit gallery where the walls quietly fade away.

And yes, it turns out that making things “simple” is anything but simple. (Our dev team still twitches when they hear the word minimalism.)

Why These Awards Matter

Both CSS Winner and CSS Design Awards are long-running platforms that highlight web design projects for their creativity, usability, and attention to detail. They’re well-regarded within the professional community, especially for showcasing independent and agency work that balances thoughtful design with functionality.

While these aren’t the industry’s top-tier awards, being featured on such platforms still matters, it helps reinforce the quality of an agency’s work, builds credibility, and signals to potential clients that the team can create digital products that both look and feel right.

That’s why Avision’s double mention means a lot to us. It reinforces what we believe in: design should connect before it tries to impress. Every iteration, layout tweak, and microinteraction in Avision was driven by that principle and the result is a platform that doesn’t just look good, it works beautifully.

Curious about how we brought it all together? Check out the full Avision story for an inside look at the process, decisions, and design thinking behind the project.

Recognizing these psychological triggers matters, and making them work in practice depends on a thoughtful development strategy. SaaS products are too complex to rely solely on intuitive design.

What’s Next

The story isn’t over yet. Avision has also been submitted to FWA and Awwwards — two top design awards recognizing innovation and creativity in digital experiences. We’re excited to see how it resonates with their juries and continues our track record of award-winning designs.

But beyond any recognition, what matters most is what this project represents. It’s proof that thoughtful design can turn a simple idea into something that connects with people, builds trust, and creates an experience that feels right from the very first click.

As an award-winning design company, VALMAX sets the bar high with every project and Avision’s journey is a reminder of why that standard is worth striving for.