Tech-Infused Branding for Hardcore Software Engineers
Crafting a bold new identity for Introduct Group, we fused technical precision with modern design. Dive into the transformation that gave this software powerhouse a brand that truly reflects its expertise.
Client
Services we provide
Headquarters
Tallinn, Estonia
Industry
Outstaffing services
Design team
3 specialists
Timelines
1 month
Client overview
Introduct Group is a European holding focused on technology, investment, education, and its own digital products. Operating globally, the company develops enterprise solutions and provides outstaffing services. Introduct Tech has a team of over 100 specialists skilled in various technology stacks and Data Science (AI & ML).
Project details
Challenge
When Introduct Group reached out to us at VALMAX, it was clear they were ready for a significant change. Their brand identity was struggling — an outdated logo that didn’t reflect their tech-savvy expertise, and a lack of cohesion across their visual elements.
This wasn’t just a refresh — it was a chance to create a strong, unified brand that truly represented their expertise. We embraced the challenge, ready to deliver a brand identity and logo that would set Introduct apart.
The result
Before
After
Drag
Simple Idea, Strong Impact
The Introduct logo combines thoughtful design with meaningful symbolism, perfectly capturing the essence of their IT and programming expertise. The symbol is inspired by coding brackets <> and creates an illusion of infinity, taking cues from the Penrose Triangle. In the text, the initial “I” in Introduct is replaced with “/”, reflecting a key programming symbol.
Colors & Fornt
At VALMAX, we understand the power of color psychology and brand tone of voice. To reflect the brand’s tech-forward identity, we selected shades of blue, gradients, and a hint of neon for a cyberpunk-inspired look. The Jura font reinforces this theme, resembling typefaces found in coding tools like Visual Studio Code.
Awarded on Behance
We love what we do, focusing on every detail, trying different approaches, and striving for perfection. We try, we learn, we find inspiration, and we create. It’s incredibly rewarding when our dedication is recognized—like when our work was awarded in the InDesign category on Behance.
Great Work Opens New Doors
Our branding work hit the mark, leaving the client eager for more. With their trust secured, we moved on to the next challenge: developing their website. Take a look at how we brought it all together.
Сlient’s feedback
I was impressed by their willingness to push their own vision on customers.
Jevgeni Levin
Senior Partner, Commercial Director
