Models, Diamonds, Developers: The Glossy Shopify Jewelry Store
Discover how we transformed a jewelry brand from a top modeling agency into a chic Shopify store. Inspired by luxury magazines, we created a high-end shopping experience with striking visuals and seamless design. Enjoy every detail!
Client
Services we provide
Headquarters
USA, Nigeria
Industry
Retail, Jewelry
Website
Timelines
2 months
The FewOfUs Journey
Inside the Jewelry Business
FewOfUs is the exclusive jewelry brand born from Few Models, a renowned agency known for elevating Black talent in the fashion world. Using their expertise, they’ve ventured into luxury jewelry, creating handcrafted gold rings with custom moissanite stones.
The Challenge
When we met with the brand’s owner, they already had a website in progress, but they were unhappy with the results from their previous contractor. The design wasn’t what they envisioned, and the site was plagued with bugs. After a thorough analysis, we presented a few design ideas that reassured the client of our expertise. With little time left before the brand’s launch, we faced tight deadlines, but we were ready to deliver without compromising on quality.
Design
Fashion Magazine or E-commerce? Both!
With a small, exclusive product line aimed at affluent women, we knew the key was to create desire through visuals. Leveraging the client’s modeling agency, we took a bold approach: designing the site like a high-end fashion magazine. Striking photography became the star, with products elegantly woven into each shot. This not only masked the limited selection but made every item feel like part of a luxury lifestyle — perfect for captivating their target audience.
Product Page
Jewelry requires special attention on product pages. Customers want clear details about materials — gold purity, stone origin, and carat weight. Sizing is equally important, so we provided a size range along with a detailed chart and a guide for measuring finger thickness, ensuring a perfect fit.
E-commerce CMS: Shopify
Shopify is the ideal choice for projects with a limited product range and tight deadlines. Its built-in features — like cart, checkout, and size options — help streamline development, making it faster and more cost-effective for businesses just getting started.
At VALMAX, our dev team excels at customizing Shopify, turning a template-based platform into a fully unique e-commerce experience.
client’s feedback
The thing I liked the most about VALMAX was their web development knowledge.
Bola Fawehinmi
Founder & CEO
