Future of Web3: Branding for a Game-Changing Options Trading Startup
Explore how we crafted a complete brand identity for Publik Trade, a Web3 startup revolutionizing options trading on a decentralized blockchain. Curious about the eye? Discover the story behind it.
Client
Services we provide
Headquarters
New York, USA
Industry
Web3, DeFi
Team
3 Specialists
Timelines
1 month
Startup pitching
This early-stage startup is set to bring options trading into the DeFi space, breaking free from traditional regulated exchanges. As they seek their first investments, they are focused on presenting their vision clearly, with branding as a key element of their strategy.
Challenge
The client approached us without a clear vision or concrete idea for their logo. They wanted something vibrant and standout in the crowded crypto startup landscape, yet relevant to the industry’s style. Additionally, the logo needed to convey the essence of their startup’s mission.
The idea
The Publik Trade logo is a blend of symbolism and modern design. The symbol, a stylized “P,” represents the first letter of “Publik Trade” and the center of the “P” is a pink circle, symbolizing the “O” in “options,” the core focus of the startup. In motion, this circle transforms into an eye, reflecting vigilant oversight of the options market.
Colors and Fonts
For Publik Trade, we chose a bold combination of pink and black, this palette is designed to appeal to Gen Z—young, dynamic individuals who value style and memorability in the brands they engage with. The modern, unconventional typography further reinforces the startup’s commitment to being cutting-edge, free-spirited, and distinct in the fast-paced world of cryptocurrency.
The power
Of motion design
At VALMAX, we don’t just create brand identities; we bring them to life. Our Motion Designers animated the Publik Trade logo, enhancing its visual impact and unveiling the eye concept in a dynamic way. Motion Design elevates your brand, making it more memorable and engaging by capturing the attention of your audience in a powerful new way.
Client’s feedback
VALMAX were a pleasure to work with and delivered all of our requirements incredibly quick and with great attention to detail. Will work with them again in the future.
Anonymous
Founder
