Fire! Fire! Fire Prevention Startup: Promo site Design
Explore how we transformed Stock’s fire prevention system into a compelling brand. From a logo inspired by the product to a website with iPhone-level appeal, this case shows how tech and design can come together to save lives.
Client
Services we provide
Headquarters
Odesa, Ukraine
Industry
Internet of Things
Website
Timelines
2 months
The Startup Story
70% of fire fatalities are caused by smoking in bed while intoxicated
Stock is an innovative system that prevents fires and controls smoking before it becomes dangerous. It detects flames or tobacco smoke in less than a second, alerting both the intruder and the system operator. Stock helps protect lives, health, and property by acting swiftly and effectively.
The Challenge
Stock had a brilliant team of engineers who developed an innovative fire prevention system and the software to power it. But they needed help with the next step — presenting their product to the world. They came to us for branding and a promo website that would not only highlight the product’s features but also tell the story of the company behind it.
Presenting Smoke Alarms Like the New iPhone
We drew inspiration from Apple’s iPhone launches, focusing on presenting the Stock system in an engaging, step-by-step format. As users scroll, each feature is revealed with smooth animations, keeping them interested and eager to learn more.
Internet of Things Startup Branding
The Stock logo is a subtle nod to the design of the smoke alarm device itself. The circular shape echoes the product’s structure while symbolizing an invisible shield — protection from fire. This simple yet powerful image reflects the product’s core purpose: safeguarding lives through innovation.
Brand tone of voice
The choice of colors and fonts for Stock was guided by the associations they evoke. Blue and light blue bring a sense of safety and calm, perfectly aligned with the product’s purpose of fire prevention. The modern tech-inspired font used in the logo emphasizes innovation, reinforcing Stock’s identity as a forward-thinking IoT startup.
