Boosting Athletic Wear Sales with a New Shopify Store
We redesigned Lotus Leggings’ e-commerce with a mobile-first approach, improving user experience and optimizing product pages. By delivering a custom design tailored to their audience and leveraging Shopify, we boosted conversions and sales.
Client
Service we provide
Headquarters
North Carolina, USA
Industry
Ecommerce
Website
Timelines
3 months
Introduction
The Client
Lotus Leggings is a long-established American brand that has made a name for itself in the athletic wear industry, specializing in leggings. With their own production facilities, they continuously refine their products, integrating new technologies to ensure their customers enjoy the highest level of comfort during every workout.
The Challenge
Lotus Leggings came to us with an existing e-commerce and valuable analytics, making their contractor search highly selective. Our challenge was to develop a new e-commerce that improved user experience, increased conversions, and resolved technical issues. They needed a functional, SEO-optimized platform with the flexibility to support a custom design.
Visual Revolution
Creative Solutions for Chronic E-Commerce Challenges
In designing the e-commerce for Lotus Leggings, we focused on three key elements: showcasing the product, conveying the brand’s message of comfortable workouts, and improving user flow based on data-driven insights. We streamlined the user experience and enhanced conversion rates, ensuring the design not only looks great but also performs effectively.
E-commerce design isn’t just about visuals—it’s about creating a seamless journey for the user, balancing aesthetics with strategic decisions to increase users engagement.
Before
After
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Product page
Our goal was to answer every possible question a customer might have: product photos, technology details, materials, payment and delivery options, reviews, sizes, and price. We believe we achieved that — take a look below ↓
Choose the right size
Based on user analytics, we found that sizing was a major concern—customers worried that leggings wouldn’t fit properly. To solve this, we created a dedicated sizing guide with detailed measurements and a tutorial on how to select the right size. This approach resulted in a 13% increase in product additions to the cart.
Mobile-First Solution
With 64% of users accessing the site via mobile, and the brand’s marketing heavily focused on Instagram and TikTok, it was clear that the mobile experience needed to take priority. We designed the website with a mobile-first approach, ensuring a seamless user experience on smaller screens. This decision proved successful, contributing to growing sales.
Why We Chose Shopify for Lotus
This decision was all about making the obvious choice. Shopify is the leading e-commerce platform in the U.S., allowing for a fully custom design while providing a default cart and checkout system that’s been tested by hundreds of thousands of stores, ensuring reliability and high conversion rates. Its flexibility is unmatched, offering thousands of add-ons that allow for quick implementation of almost any functionality.
At VALMAX, we have extensive experience with Shopify and other e-commerce platforms, ensuring that we can guide you to the right solution every time.
